Published Paper Details:

In the volatile market, the investors are searching for effective investment options with safety, lower risk and high return. The study of FMCG sector performance gives the insight for the investing avenues with the future directional movement in the market. The prime objective of the study was to measure the relationship between the performance of FMCG sector and NSE Index and secondary objectives are to correlate the directional movement of FMCG sector index and NSE Index and to study the impact of NSE Index on FMCG sector. The study used secondary source of data for Correlation and Causal Research Design. The data i.e. indices and closing share prices of selected four companies would be collected during the time frame of 10 years from 1st April, 2008 to 31st March, 2018 on monthly basis. Correlation, Regression and Anova has been used for the data analysis. The study concludes that there exists a positive strong relationship between FMCG sector and Nifty 50. Also, the market performance is improving over the period of time. The Nifty 50 index is indulged to up rise with increase in Nifty FMCG as well as peak reaching performance of selected FMCG companies. The comparative analysis concludes that P&G has outperformed up to a large extent in the market follower by HUL. This stretches the market indices to come up over the period of time.