Published Paper Details:

McDonalds was started In India around 23 years ago. Currently it has more than 400 outlets and is among the most loved fast food chains by the Indians. This research paper focuses on the problems faced by McDonald�s while entering into the Indian market. The first phase of the project involves the challenges faced by McDonald�s which includes the cultural, political and environment factors that caused hindrance to McDonalds while capturing the Indian market. The second part talks about the comparison of McDonalds with its major competitor KFC while trying to gain popularity in the Indian souk. The secondary data for this research was collected from various research papers, articles and different websites. The final phase involves the future scope of McDonald�s and how they plan to overcome all the challenges and rule the Indian Market. The main competitors are KFC and Burger King, but McDonalds is still leads the market in terms of quality, price and customer preference. The paper also contains graphs and analysis supporting the best fast food chain, which is liked people and preferred by most of the people.