Published Paper Details:

The main focus of the study is to determining a best promotional strategy which will impact towards building the brand name Pepperfry studio, Mysore. The data required for this study has been gained from two sources: Primary sources data which are collected through Questionnaires and Secondary sources data which are collected through books and previous research. The purpose of this study was to analysis the present customers perception towards the studio. For this, the data were collected through Questionnaires and this Questionnaires were issued to 60 present customer who use to visit the studio. The result of this Questionnaire was that the customers are happy with whatever information they got through the studio and they believe that visiting studio will impact on their purchase decision but majority of respondence were looking for some unique service which they didn�t get. So, this study suggests the studio should come up with some unique promo codes which a customer can use only when he is buying through the stores and this unique promo codes should have some extra benefits this kind of promotional activity will help in attracting the customers.