Published Paper Details:

Employee satisfaction is of utmost importance for employees to remain happy and also deliver their level best in any organization. It leads to a positive ambience at the workplace. With the increasing number of digital platforms, print, television and radio, the promotion and publicity business has taken on a large structure as an industry in Nepal. The increasing presence of local and foreign brands and businesses across different sectors in the country has led to the huge flow of advertisements as companies need to sell their products and services. At present, there are large number of people involved in this sector, who work for the promotion and advertisement of the products and services in the physical as well as online workplace. This study is conducted to find out the Employee job satisfaction in advertising sector where we have selected 80 different employees from different fields ranging from print to digital media and employees in different positions to carry out the job of advertising. The main purpose of conducting the present research is to determine the overall level of employee job satisfaction in advertising sector. The study was conducted using quantitative method. Data were collected by the distribution of questionnaires among 68 employees in selected advertising agencies within Kathmandu valley through fully structured questionnaire. The study uses SPSS for coding the collected data, which encode the alphabet into numerical form and derive the result from it. Data was processed using statistical tools like mean, ANOVA, and correlation. Results indicate that among various factors, compensation, recognition and appreciation for work, challenging nature of job and feeling of personal accomplishment are the major factors that affect the level of satisfaction among the employees working in the advertising sector.