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  Published Paper Details:

  Paper Title

IMPACT OF WEBSITE APPEARANCE ON USER EXPERIENCE IN THE FASHION RETAIL SECTOR

  Authors

  Pearl Sawhney

  Keywords

Website Design, Fashion Retail, User Experience, Usability, Website Appearance

  Abstract


Website Design has become a crucial aspect in consumer's choice of a website. The research helps us gain an insight into the main premise of the study that is E-Commerce Fashion Retail Apps and User Experience and also brings into light how the choice of using a website and the frequency of website depends upon the attributes of website appearance and design. This research will further help website developers in bringing about a consumer friendly website which will improve the user experience and bring about enhanced user engagement.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2003223

  Paper ID - 192529

  Page Number(s) - 1581-1591

  Pubished in - Volume 8 | Issue 3 | March 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Pearl Sawhney,   "IMPACT OF WEBSITE APPEARANCE ON USER EXPERIENCE IN THE FASHION RETAIL SECTOR ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 3, pp.1581-1591, March 2020, Available at :http://www.ijcrt.org/papers/IJCRT2003223.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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