Published Paper Details:

Liberalization of the economy of India in 1991 has paved the way for various foreign country products to enter in the country. Chinese products in the Indian markets are not a rare sight. They have taken up shelf spaces in many of the retail stores in India giving quite a threat and competition to the Indian products. Also the consumers of India face quite a dilemma in choosing their preferred product between Indian and Chinese. The present research investigation makes a genuine attempt to understand the attitude of the consumers towards the various Chinese products and to study the impact of some predetermined factors on the attitude of the consumers in Guwahati city. The research investigation further tries to find out the level of competition between the Indian and Chinese products in Guwahati city. For serving the purpose of the study both primary data and secondary data has been used. Primary data have been collected with the help of a structured questionnaire. Secondary sources of data include journals and internet. The sample size for the study consists of 96 respondents and the collected data has been analyzed with the help of the statistical tool; SPSS software.