Published Paper Details:

In India, almost 73% of the population lives in rural areas with agriculture being the major source of their income. The economy of nation mainly depends on living standards of rural folk. A micro entrepreneur utilizes the limited capital in resourceful way to improve the earnings and declining expenditures. The small scale ventures play a considerable responsibility in progress of state. MSMEs (Micro, Small, Medium, Enterprise) in India encounter many obstacles due to the inadequate funds from banks, inefficient technologies, marketing hurdles (problems) as well as non-availability of suitable human resource. The major aim of the study was to investigate the problems, success and satisfaction of micro-entrepreneurs in Nargund taluk of Gadag district. The respondents opined that the major motive was to earn better revenue. The objectives were to find out the problems faced by the micro entrepreneurs in Nargund taluk of Gadag district; assess the major source of capital of micro enterprise; know the measures taken by entrepreneurs for competition in business. Sample size was 100 micro entrepreneurs in Nargund taluk, purposive random technique was used to select the samples while data was collected using a structured interview schedule. From the present research it was discovered that, majority of the respondents lived in nuclear families where most of them were cut fruit vendors, chat vendors and fried snacks vendors. It was clear that ease of management of the trade was the prominent reason to opt for the particular business.