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Promotion is the process of marketing communication to inform, persuade, remind and influence consumers or users in favour of the product and services. The promotion mix includes four major incredients, viz Advertising, Publicity, Personal selling and Sales promotion. Advertisement is most powerful among these promotion tools. Nothing except the Mint can make money without advertising. Mass production and mass distribution totally depend on all forms of advertising and publicity. We can tell numerous people about a product or service in the quickest time interval at the lowest possible cost. Social media permits individual to interact with one another and build relationships not only in our country but also worldwide. When business concerns join the social channels, consumers are able to interact with them and sharing their ideas directly. Social media like Facebook, Twitter, Orkut, MySpace, Skype etc., are used extensively for communication. One of the most important merits of the use of social media is the online sharing of knowledge and ideas among the different groups of people. In the internet and computer world, it is actually impossible to design a marketing tool without considering social networks. Social media has become really important in today�s marketing mix in general and in promoting the new product and existing on in particular. This article highlights the importance of social media as the most powerful marketing tool in the present scenario.