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  Published Paper Details:

  Paper Title

A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS SELECTED ONLINE SHOPPING SITES- REFERENCE TO ARIYALUR DISTRICT

  Authors

  T.SELVAM,  Dr. D. Elangovan

  Keywords

Online Shopping, Buying, Behavior, E-commerce, Internet and Consumer.

  Abstract


The purpose of this study is to analyze the consumer buying behavior towards online shopping sites in ariyalur district. Online shopping give many advantages over the traditional market, it saves time, money and energy etc., to the online shoppers. The large number of internet users provides a good foundation for the expansion of the online shopping market. This study is an empirical investigation to find consumer buying behavior towards online shopping in ariyalur district. Respondents have been taken by applying stratified random sampling method; percentage analysis and chi-square analysis are used. Total 100 sample respondents are used to test the hypotheses.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1893168

  Paper ID - 190828

  Page Number(s) - 68-76

  Pubished in - Volume 6 | Issue 2 | APRIL 2018

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  T.SELVAM,  Dr. D. Elangovan,   "A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS SELECTED ONLINE SHOPPING SITES- REFERENCE TO ARIYALUR DISTRICT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.68-76, APRIL 2018, Available at :http://www.ijcrt.org/papers/IJCRT1893168.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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