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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY ON PROBLEMS OF SELECT BRANDED AYURVEDIC HEALTHCARE PRODUCT USERS WITH SPECIAL REFERENCE TO AVINASHI
Authors
SUGANYA.R , Dr.HAMSALAKSHMI.R
Keywords
Ayurveda, consumers, brand, problems, healthcare products
Abstract
Ayurveda is a classical system of medicine originating from the Vedas, founded around 5000 years ago in India, and currently recognized and practiced in India and many subcontinent countries. It is one of the oldest medical systems in the world. Ayurveda is science of life (Ayu +Veda) that takes an integrated view of the physical, mental, spiritual and social aspects of human beings, each impinging on the others. The objective of the research work is to study about the brand awareness and problems faced by respondents in using selected ayurvedic healthcare products. Tools used for the analysis are Mean score analysis, percentage analysis and chi-square test. It is concluded that most of the respondents Most of the respondents are influenced by the television to buy the Ayurvedic healthcare products respectively
IJCRT's Publication Details
Unique Identification Number - IJCRT1893041
Paper ID - 190392
Page Number(s) - 255-265
Pubished in - Volume 6 | Issue 2 | APRIL 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
SUGANYA.R , Dr.HAMSALAKSHMI.R, "A STUDY ON PROBLEMS OF SELECT BRANDED AYURVEDIC HEALTHCARE PRODUCT USERS WITH SPECIAL REFERENCE TO AVINASHI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.255-265, APRIL 2018, Available at :http://www.ijcrt.org/papers/IJCRT1893041.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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