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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY ON CONSUMER SATISFACTION TOWARDS HERO SUPER SPLENDOR WITH SPECIAL REFERENCE TO ERODE CITY
Authors
Dr.T.PALANISAMY, Dr.G.SASIKALADEVI
Keywords
Consumers Satisfactions, Effectiveness of advertisement in Erode City.
Abstract
The two wheelers industry of India is on a set to go high- tech and groom into the next century. This industry has grown steadily over the years. This translates into the need for a qualitative study on various aspects of consumer satisfaction to enable the company to provide better service. The study has been conducted through an option survey based on a HERO Super Splendor structured questionnaire. A sample of 125 owners in and around Erode City has been chosen through Non-probability convenient sampling technique. HERO manufacture has a variety of two wheelers, among which super splendor is the fast moving one. The consumers who prefer Super splendor are mostly influenced by its fuel economy. Most of the consumers are very much satisfied with the mileage, style, availability of spare parts. The price of the HERO Super Splendor is perceived to be medium when compared with other competitors.
IJCRT's Publication Details
Unique Identification Number - IJCRT1893024
Paper ID - 190271
Page Number(s) - 161-166
Pubished in - Volume 6 | Issue 2 | APRIL 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.T.PALANISAMY, Dr.G.SASIKALADEVI, "A STUDY ON CONSUMER SATISFACTION TOWARDS HERO SUPER SPLENDOR WITH SPECIAL REFERENCE TO ERODE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.161-166, APRIL 2018, Available at :http://www.ijcrt.org/papers/IJCRT1893024.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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