Published Paper Details:

The study endeavours to ascertain the impact of consumer buying characteristics and the factors that influence them to purchase house in gated community. The primary data were collected through a questionnaire. This survey was carried out inside the gated community around different areas in Tamil Nadu. The research design used for this study is Convenient sampling. The source of secondary data was collected from articles and journals. A sample of 115 consumers helped to analysed the factors influencing the buying decision of residential building and provided valuable suggestions. The collected data were analyzed by Percentage analysis, Chi-square test, and weighted average method. One way ANOVA analysis, Rank method and Regression analysis to know the factors that are affecting the construction service quality and satisfaction of residential building. Findings of the study were drawn by analysing the data, conclusion and suggestions have been made based on the findings.