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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
HOW NET PROMOTER SCORE RELATES TO ORGANIZATIONAL GROWTH
Authors
Nandhini Rajasekaran , Dinesh N
Keywords
Keywords- Net Promoter Score, Customer Advocacy, Organizational growth, NPS.
Abstract
Acquisition cost spent on advertisement and promotion by marketing department is huge (Reichheld, F. F. 2003) But the result might not be a loyal customer. Companies who serve beyond customer expectation and value-adding experience achieve loyal customer and the best way to make profitable growth is by increasing loyal customers, who make an unsolicited recommendation. (Reichheld, F. & Markey, R. 2011) To find out what makes the customer choose your brand? What makes them loyal to your company? Based on what parameters do customer judge your company? (CXMeasurement February 2018) Are being the biggest concern of leaders. This research is on how Net Promoter Score and how it helps in achieving the above-stated concerns.
IJCRT's Publication Details
Unique Identification Number - IJCRT1807351
Paper ID - 190847
Page Number(s) - 972-981
Pubished in - Volume 6 | Issue 3 | April 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Nandhini Rajasekaran , Dinesh N, "HOW NET PROMOTER SCORE RELATES TO ORGANIZATIONAL GROWTH ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 3, pp.972-981, April 2018, Available at :http://www.ijcrt.org/papers/IJCRT1807351.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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