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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
DIGITAL ADVERTISING : SMART SELLING IN A SMART WORLD
Authors
Dr. Vidhi Kaul
Keywords
Digital Marketing, Digital Advertising
Abstract
Have you ever wondered how amazon advertises the products you intend to buy on your social media timeline? Or, why brands are increasingly launching their promotional campaigns on the YouTube? These strategies are just a proverbial tip of the iceberg of digital marketing revolution that has peaked since its fledgling steps found their way into your email inbox as spam at the turn of this millennium.
Consider this: For the first time in the history of advertising, television was thrown off its numero uno pedestal in terms of advertisement revenue generated, by digital ad-spending in 2017. In the light of increasing digital advertising, we look at how consumer behaviour has been altered by the groundbreaking promotional strategies that have created a unique ecosystem of highly personalized and interactive means of sharing product information and converting potential interest into sales.
IJCRT's Publication Details
Unique Identification Number - IJCRT1802278
Paper ID - 182316
Page Number(s) - 2124-2133
Pubished in - Volume 6 | Issue 1 | February 2018
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Vidhi Kaul, "DIGITAL ADVERTISING : SMART SELLING IN A SMART WORLD", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.2124-2133, February 2018, Available at :http://www.ijcrt.org/papers/IJCRT1802278.pdf
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Volume 12 | Issue 5
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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