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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
RELATIONSHIP MARKETING: A TOOL FOR COMPETITIVE ADVANTAGE AND LONG TERM CUSTOMER MANAGEMENT IN INDIAN TELECOM INDUSTRY
Authors
Dr. Manojkumar B. Vanara
Keywords
Competitive Advantage, Customer Management, Telecom Industry, CRM
Abstract
Relationship Management is the buzzword that has gained much importance amongst the companies and researchers as well. Major Objective of Relationship Marketing is to develop mutually beneficial and long term relationship with the customer of the organisation. The present paper explains how Relationship Marketing has played key role in customer loyalty and customer retention related areas in Indian telecom industry. Indian telecom industry is passing through the intense and cut throat competition as of now. This paper also describe as how companies can gain competitive advantage with the use of Relationship Marketing practices in Indian telecom industry.
IJCRT's Publication Details
Unique Identification Number - IJCRT1801134
Paper ID - 180235
Page Number(s) - 975-984
Pubished in - Volume 5 | Issue 4 | October 2017
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Manojkumar B. Vanara, "RELATIONSHIP MARKETING: A TOOL FOR COMPETITIVE ADVANTAGE AND LONG TERM CUSTOMER MANAGEMENT IN INDIAN TELECOM INDUSTRY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.5, Issue 4, pp.975-984, October 2017, Available at :http://www.ijcrt.org/papers/IJCRT1801134.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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