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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR-A CONCEPTUAL STUDY
Authors
Vandana Srivastava
Keywords
Key Words: Digitalizatitechnologieson, Consumer Behavior, Behavioral Pattern, social technologies
Abstract
ABSTRACT: The impact of digitalization has resulted in the changes not only in human actions but also in their behavior. The buying pattern of consumer is changing at a faster rate in the customer-oriented market environment, mostly the behavioral pattern of youth has as greater influence in the purchasing behavior. The access to information and social networking is driving the impact of digital marketing deeper into the organization. Digital marketing has posed many challenges to the marketer in the present scenario. The purpose of this study is to explore the impact of social media in business in greater detail and gain insights about how consumers experience and are influenced by the digital environments in which they are situated as part of their daily lives.
IJCRT's Publication Details
Unique Identification Number - IJCRT1705392
Paper ID - 181458
Page Number(s) - 1009-1013
Pubished in - Volume 6 | Issue 1 | January 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Vandana Srivastava, "IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR-A CONCEPTUAL STUDY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.1009-1013, January 2018, Available at :http://www.ijcrt.org/papers/IJCRT1705392.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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