Published Paper Details:

In the present time, the consumer is the focal point of business and commercial activities. All economic activities start with the consumer and end with the consumer. In a globalized world, the world is converted into a global village and the size of market has become very large including electronic consumers in the field of E- Commerce. In India, the consumer has faced a rapid increase in the supply of consumer goods, and there has been an increase in the provisions of consumer services as well as new methods of distribution of consumer goods and products. Electronic Consumer exploitation is increasing rapidly and the concept of consumerism has changed over past many years. The market is found influenced by false, misleading advertisements, poor quality of goods and services. Therefore, keeping in view the interest of the consumers, the Consumer Protection Act,1986 is one of the most important and comprehensive legislation dealing with the protection of electronic consumers. The present study focuses on the challenges and opportunities of e-commerce and the protection of electronic consumers as provided under the Consumer Protection Act, 1986.