Published Paper Details:

Educational standards are constantly confronted with new benchmarks. Therefore, it gets imperative for educational institutions to improve upon their performance matrices by drawing legal mileage from quality parameters prescribed by accreditation bodies of India. Adherence to quality norms can yield a two- way benefit for educational institutions: (i) Facilitate branding (ii) Up-gradation of teaching standards. This conceptual paper employing qualitative data analysis aims at revisiting and subsequently refining the quality parameters of educational institutions. Inductive mechanism has been applied after subjecting the extensive literature to content analysis and conceptual framework analysis. The exploratory nature of the paper holds promise for policy makers, quality assurance personnel and academicians in higher education and would act as a curtain raiser for those academic institutions which are yearning for excellence via quality based momentum.