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  Published Paper Details:

  Paper Title

SATISFACTION ON PROSPECTS OF SMALL AND MEDIUM TEA EXPORTERS IN NILGIRIS DISTRICT

  Authors

  Mrs. C. Vanaja,  Dr. S. Sivagnanam

  Keywords

Tea, Small Exporters, Medium Exporters, Prospects, Satisfaction

  Abstract


The Tea Industry is one of the oldest organized firm sectors with a large network of tea producers, retailers, distributors, auctioneers, exporters and employees. India is one of the largest producer, consumer and exporter of tea. The Nilgiris is one of the prominent tea growing area in India. Apart from the favourable agro-physical and climatic conditions prevailing in the study area, the land use and cropping pattern of the area to lend support for the development of tea plantations in The Nilgiris The Tea Board of India was constituted by the Tea Act of 1953 of the Indian Parliament. The Board has been entrusted with the task of developing the tea industry with in the country and promoting the sale of tea in overseas markets. In the present article it is attempted to examine the export prospects apart from the problems faced by the small and medium tea exporters in The Nilgiris district. The objectives are to study the satisfaction on prospects of Small and Medium Tea Exporters in the Nilgiris District and to suggest measures to improve the growth of small and medium tea exporters The study is mainly based on the primary data and secondary sources. Field survey method was employed to collect the primary data from Small and Medium Tea exporters in The Nilgiris district. The small and medium tea exporters were identified in the areas of Coonoor, Udhagamandalam and Kothagiri who are actively engaged in Tea Exports. Therefore, the required data for the present study was collected from 108 Small and Medium tea exporters using convenient sampling method. For analyzing the primary data Percentage Analysis, Weighted Average and Chi-Square Test were used. Study concludes that majority of the tea exporters had perceived positive and satisfactory opinion towards prospects, assistance is much needed for small tea exporters having low experience exporters and also involved in exporting raw material without value addition who can be supported by the tea board to promote the product in local market and also find suitable destinations for the exporters to achieve more profits.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1705264

  Paper ID - 181069

  Page Number(s) - 164-170

  Pubished in - Volume 6 | Issue 1 | January 2018

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Mrs. C. Vanaja,  Dr. S. Sivagnanam,   "SATISFACTION ON PROSPECTS OF SMALL AND MEDIUM TEA EXPORTERS IN NILGIRIS DISTRICT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.164-170, January 2018, Available at :http://www.ijcrt.org/papers/IJCRT1705264.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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