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  Published Paper Details:

  Paper Title

WEBSITE PERFORMANCE AND BEHAVIOURAL AND CONSEQUENCE: A STUDY OF TRAVELERS

  Authors

  Brahmmanand Sharma,  Kola

  Keywords

Website Performance, Behavioral Consequence

  Abstract


The study was conducted on impact of website performance and behavioral consequence. The study seems to website performance and behavioral consequence focus on enjoyment, trust, navigation challenges, website design and ease of use. The study was conducted to know the changes in website performance before and after the behavioral consequences. The empirical phase of the research was focused primarily on identifying the underlying factors to measure the effect of Behavioral consequences on Website performance. For the study of this research work non probability sampling technique was used on 200 respondent. The final results of analysis confirmed that There exists a significant impact of behavioral consequences on website performance with significance value of .000 level of significance. This study gives a direction to the website companies to frame their website structure by considering the behavioral attributes of the customers in order to sustain for a long period of time in the market.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1705247

  Paper ID - 180896

  Page Number(s) - 51-57

  Pubished in - Volume 6 | Issue 1 | January 2018

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Brahmmanand Sharma,  Kola ,   "WEBSITE PERFORMANCE AND BEHAVIOURAL AND CONSEQUENCE: A STUDY OF TRAVELERS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.51-57, January 2018, Available at :http://www.ijcrt.org/papers/IJCRT1705247.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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