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  Published Paper Details:

  Paper Title

COMPARATIVE STUDY ON ONLINE VS. OFFLINE SHOPPING

  Authors

  SUKHWINDER KAUR ,  Dr. Vikramjit Kaur

  Keywords

online, offline, products, shopping

  Abstract


: Shopping is probably one of the oldest terms used to talk about what we have all been doing over the years. Online shopping has become a popular shopping method ever since the internet has declared a takeover. The increase in technology provides good opportunities to the seller to reach the customer in much faster, easier and in economic way. Online shopping is emerging very fast in recent years. Many studies have focused that the high touch products that the consumer feels when they need to touch, smell or try the product. It requires the offline shopping at the purchasing stage because it cannot be done in the online shopping. This research paper focused to analyze the significant difference between the online and offline consumer groups in terms of demographic, technology use, availability and attitude of the consumer.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1705208

  Paper ID - 180899

  Page Number(s) - 1460-1470

  Pubished in - Volume 6 | Issue 1 | January 2018

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  SUKHWINDER KAUR ,  Dr. Vikramjit Kaur ,   "COMPARATIVE STUDY ON ONLINE VS. OFFLINE SHOPPING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.1460-1470, January 2018, Available at :http://www.ijcrt.org/papers/IJCRT1705208.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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