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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
IMPULSE BUYING BEHAVIOUR AMONG FEMALE CONSUMERS
Authors
Chitrali Chhabra, Harshvardhan Todi, Shantam K Handa
Keywords
Women behaviour, Implulse Buying, shopping, factors
Abstract
The purpose of this research is study how female consumers indulge in impulse buying due to various factors involved. The factors can range from promotional activities, word of mouth to store environment and visual merchandising. This research is conducted in order to find out the correlation between the factors and impulse buying behaviour. Observation and Questionnaire are used as the part of the methodology. The works of various researchers have been used as basis for this study.
IJCRT's Publication Details
Unique Identification Number - IJCRT1705113
Paper ID - 180742
Page Number(s) - 764-771
Pubished in - Volume 6 | Issue 1 | January 2018
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Chitrali Chhabra, Harshvardhan Todi, Shantam K Handa, "IMPULSE BUYING BEHAVIOUR AMONG FEMALE CONSUMERS ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.764-771, January 2018, Available at :http://www.ijcrt.org/papers/IJCRT1705113.pdf
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Call For Paper July 2024
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July 2024
Volume 12 | Issue 7
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July 2024
Volume 12 | Issue 7
Last Date :
31-Jul-2024
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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