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  Published Paper Details:

  Paper Title

Consumers Expectations From Online and In-store Retailers For Improving Their Experiences: A study On Basis Of Diverse Educational Level Of Consumers

  Authors

  Preeti Sharma,  Pooja Yadav

  Keywords

Online shopping, In-store shopping, Recommendation, Consumer behavior, Educational qualifications.

  Abstract


This research is literally conducted to get out the ways to improve the shopping experiences of the consumers which involve both online consumers as well as traditional consumers. While conducting the current research, 200 respondents are asked to provide their expectations in the form of ranks as per their priorities. This survey is basically an Exploratory cum Descriptive in nature and purposive sampling is done for the research. This study focuses on the suggestions or recommendations of the consumers who are having different educational qualifications. The study found the key points of both of the shopping modes on which the sellers must work on to enhance their sale volume and convenience of the consumers as well.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1704407

  Paper ID - 171095

  Page Number(s) - 3041-3051

  Pubished in - Volume 5 | Issue 4 | December 2017

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Preeti Sharma,  Pooja Yadav,   "Consumers Expectations From Online and In-store Retailers For Improving Their Experiences: A study On Basis Of Diverse Educational Level Of Consumers", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.5, Issue 4, pp.3041-3051, December 2017, Available at :http://www.ijcrt.org/papers/IJCRT1704407.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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