Published Paper Details:

The exchange of information and communication over internet is no more a dream in the current century. It has even evolved to the level of a distinct genre in the field of communication as computer mediated communication (CMC). But off late, the usage of memes to criticise or convey or implant an opinion about anything at random in simple, yet in a catchy enclosure had been captivating the netizens. In fact, statistics reveal that Memes are popular in online than the Jesus Christ (Geslani, 2016). Though it has gained popularity, Memes relatively being a new element in the Indian concept, there are no definite reasons stating its popularity. However, in order to reach the millennials in India, memes can be used to a great extent. Government is no exception from this league; hence memes can be fashioned to carry the message to the target public in a way the government wanted it to be. Although, memes can be administered by the government as stated above, the status and nature of the existing ones should be considered in the first place. Thus this paper attempts to analyse the tamil memes in Facebook (FB) on GST policy. The findings and suggestions were drawn based on the analysis and observation.