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Electronic commerce is a powerful concept and process that has fundamentally changed the current of human life. Electronic commerce is one of the main criteria of revolution of Information Technology and communication in the field of economy. This style of trading due to the enormous benefits for human has spread rapidly. E-commerce initiated during the 1970's. It provides multiple benefits to the consumers in form of availability of goods at lower cost, wider choice and saves time. The general category of e-commerce can be broken down into two parts: E- merchandise: E-finance. It involves conducting business using modern communication instruments: telephone, fax, e-payment, money transfer systems, e-data interchange and the Internet. Online businesses like financial services, travel, entertainment, and groceries are all likely to grow. Forces influencing the distribution of global e-commerce and its forms include economic factors, political factors, cultural factors and supranational institutions. It raises key challenges that are being faced by consumers relating to e-commerce viz., Ethical issues, Perceptions of risk in e-service encounters, challenges for e-commerce education. Electronic commerce, or e-commerce, which exactly means business trading through the Internet, has been around the globe since mid-90s. However, until the recent few years, e-commerce is getting more and more attention from entrepreneur and consumers, both local and international. One of the main reasons is due to the highly successful operations of some well-known names on the Internet, such as eBay, Yahoo and Dell. The sales revenue these companies show in their annual reports are without doubt, one of the biggest factors why e-commerce is important in the commercial market nowadays E-commerce initiated during the 1970's. It provides multiple benefits to the consumers in form of availability of goods at lower cost, wider choice and saves time. The general category of e-commerce can be broken down into two parts: E- merchandise: E-finance. It involves conducting business using modern communication instruments: telephone, fax, e-payment, money transfer systems, e- data interchange and the Internet.