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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
EFFECTIVENESS OF DIGITAL MARKETING AMONG YOUTH'S BUYING BEHAVIOR
Authors
Dr. Majeesh T
Keywords
Digital marketing, Buying behavior
Abstract
Digital marketing as the use of digital technologies to support profit acquisition and customer retention by enhancing customer knowledge and delivering integrated communications and online services tailored to individual customer needs(Dave Chaffey D. , 2002).' With digital platforms becoming integral to everyday life and consumer behavior shifting towards digital interactions, digital marketing campaigns have become increasingly prevalent and effective. Digital marketing has become a pivotal strategy for modern marketers, leveraging various online channels to retain existing customers and attract new ones. It's not just beneficial but essential for businesses striving to maintain competitiveness in an increasingly digital world. s marketing techniques evolve rapidly, the study attempts to understand digital marketing's effectiveness in influencing consumer behavior, especially among youth.
IJCRT's Publication Details
Unique Identification Number - IJCRT1135597
Paper ID - 264735
Page Number(s) - 93-96
Pubished in - Volume 2 | Issue 3 | July 2014
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Majeesh T, "EFFECTIVENESS OF DIGITAL MARKETING AMONG YOUTH'S BUYING BEHAVIOR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.2, Issue 3, pp.93-96, July 2014, Available at :http://www.ijcrt.org/papers/IJCRT1135597.pdf
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Volume 12 | Issue 7
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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