Published Paper Details:

Abstract: The world of affiliate marketing has evolved significantly over the years, marked by key milestones and technological advancements. Various affiliate marketing models, such as pay-per-sale, pay-per-lead, and pay-per-click, with their distinctive commission structures, will be examined, providing insights into how advertisers and affiliates collaborate. Affiliate marketing offers advantages to both parties involved, including cost-effectiveness, expanded reach, and targeted marketing. This research will delve into these problems and offer potential solutions. Successful strategies for advertisers and affiliates, such as the importance of content quality, personalization, and cross-device tracking, will be explored, showcasing the best practices in this field. This research also delves into the legal and ethical aspects of affiliate marketing, highlighting disclosure requirements and data protection issues to ensure compliance and transparency. Real-world case studies from various industries will be reviewed, providing tangible examples of successful affiliate marketing campaigns that have achieved remarkable results. Finally, we will consider the future of affiliate marketing, encompassing the role of AI, video content, sustainability, and adaptability to evolving trends and regulations. As the marketing landscape continues to evolve, this study aims to provide a comprehensive understanding of the past, present, and future of affiliate marketing.