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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A Study On Consumer Preference Towards Purchasing Air-Condition In Surat City
Authors
Dr.Hurmaz Patel, Ms.Rudri C.Purohit
Keywords
Air-Condition, hot & humid
Abstract
For hot climate of India, air conditioners have become the need of the modern-day life in contrast to the earlier perception is a luxury product. Buyers search a lot of information on the available brands in the market during their purchase. During selection of any brand and purchase a lot of factors are influenced by the consumer in this activity. The main objective of this study was to identify most important factors consumers were looking for while purchasing A.C. With the help of literature review, eight factors were identified. The research was conducted in Surat City with Sample size of 150 respondents. Non Probability convenience sampling was used and a structured questionnaire was used to collect data.
IJCRT's Publication Details
Unique Identification Number - IJCRT1135420
Paper ID - 250750
Page Number(s) - 841-845
Pubished in - Volume 6 | Issue 1 | February 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.Hurmaz Patel, Ms.Rudri C.Purohit, "A Study On Consumer Preference Towards Purchasing Air-Condition In Surat City", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.841-845, February 2018, Available at :http://www.ijcrt.org/papers/IJCRT1135420.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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