Published Paper Details:

The upsurge of the multiparty political system in developing countries marked with the commencement of difficult journey. In the process of transition from single party to multiparty political system, the contribution of media has always been remained crucial. The change political scenario could not get so much for the people of Kenya, it was still not accessible for the people to raise their voice direct to government and talk about their rights. In the midst of difficult democratic system, the New Media showed at least the rays of hope to the people of Kenya so that they could put their points on social media sites and openly express their views. In the last few years, it has been noticed in all over the world as well as Kenya also that new media has transformed democracy into digital democracy. All the structural changes that are taking place in political system under the arena of new media are very fast and rapid. New media is an example of expansion of technological proliferation and changes that has profoundly influencing the way of people behavior through the occurred changes in their perceiving of views and ideas. The power of digital democracy can be well understood through the visibility of all the government head on twitter as well as on different of social media sites.