Published Paper Details:

The advent of new information and communication technologies has translated the dream of �global village� into a reality. The new communication and information technologies have brought about the death of distance and facilitated meaningful interactive cum participatory communication all over the world. The emergence of Internet replaced the one to many model of traditional mass communication with the possibility of many to many web of communication. Internet is also one of the major tools of interactive communication in modern society. Interactivity has become a key term for number of new media use options evolving from the rapid dissemination of Internet access point, the digitalization of the media and media convergence. Many researchers have studied the role of Internet in modern society which has brought about connectedness. The present study evaluates the uses and gratification of Internet among the college students with special reference to Karnataka State. The salient features of the study namely - evolution of Internet, utility of Internet in modern society, uses and gratification framework and approach, three ages of Internet research, social significance of the study, statement of the problem and objectives of the study are furnished in this chapter.