Published Paper Details:

This study titled "Customer Attitudes, Preferences, and Expectations Towards Organic Products: A Study from Thrissur District, Kerala" investigates the socio-economic profiles, product preferences, and perceptions of consumers who regularly purchase organic products. Data were collected through structured interviews with 100 customers at Nisarga Organics and Vasudha Organic Bazar, two prominent organic stores in Thrissur, during September - October 2015. The findings reveal that the majority of respondents are well-educated, with 84% holding degrees or professional qualifications, and predominantly fall within higher income brackets. Consumers exhibit a strong preference for organic vegetables and fruits (32%), followed by dairy products (24%) and cosmetics (13%). The study highlights that 88% of respondents are willing to purchase organic products despite price hikes, reflecting the perceived health benefits and quality associated with organic products. While 74% of consumers are confident in the organic authenticity of their purchases, 26% remain uncertain, indicating a need for improved transparency. The unanimous belief that organic products contribute to better lives (100%) and the high overall satisfaction (88% rating them as very good or good) underscore the positive consumer attitudes towards organic products.