Published Paper Details:

Background and Objectives: The present study aimed to investigate the intentions and ways of university students spend their time on social media and to explore the purpose and significance of using these social networking sites due to the high level social media penetration in almost all walks academic life. Method: The sample consisted of students from two popular southern Indian metro city universities, viz., Bangalore and Madras University. Using survey method with a well-designed questionnaire consisting of 11close ended questions on social media usage among university students, 200 students were approached. The respondents in these lists were selected on the basis of their familiarity with the social media through purposive sampling. The percentage of usage on social media for different purposes were analysed using SPSS (V.20). Results: The major findings of the study are: when comparing to Madras university students, Bangalore university students are higher in social media usage for the leisure and personal socialization. Madras University students are more active on photos and videos; on their feedback for the post. It was further discovered from the study that the Bangalore University students were using social media for finding old and new friends more than Madras University students.