Published Paper Details:

With the advancement of the internet, the life of a people has changed slowly and gradually. Purchasing medicines online is one of the latest trends which can be seen in an Indian market. People today prefer to shop online rather than offline because it is convenient. In recent years we have seen the upper graph of e-pharmacy.E- shopping helped the consumers to buy the products as per their convenience because now the consumers can order the medicines with just a click or they have to visit the proper website to order the medicines. Today in this busy time the consumers are getting the medicines at their doorstep. The healthcare industry of India is also expanding because of the existence of e-pharmacy. The leading E- pharmacy players are- 1mg, Net meds, MChemist, pharmEasy,Medlife, etc. As per the statistics, the number of internet users in India has risen from 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021.During the pandemic many times consumers used to neglect to purchase many things but they were very strict while buying medicines or other pharmaceutical products.E-pharmacy has reached remote areas too. During a pandemic, the business and the buying pattern of the consumers is changed. This study aims to understand that does e-pharmacy helped in the buying pattern of the consumer. Secondary sources of data are used for analysis as well as for interpretation and to develop the theoretical framework. A deductive approach is used to get the conclusion.This paper discusses the consumer preference and buying pattern of medicines through e-pharmacy.