Published Paper Details:

Green marketing is the marketing of products and goods that are environmentally hygienic/healthy for common consumers. A broad area that covers under green market are as selection of product and its development, modification if require, alteration of production process, sustainability of product, itspackaging and finally advertising to sell the product in the market. The author aims to reviewthe literatures based on green marketing in different aspects that compromises customer motivation and its relationshipin their local market as well as selection, usage,and benefit of green products as a whole. The essential feature of this study is to determine the factors which motivate the consumer toward s green product enhancingthe green products attractiveness to consumers in the zone of Prayagraj city. A well-structured and close-ended questionnaire was used to collect the data from 400 respondents. The data was analyzed using percentage analysis, correlation and chi square test.The results of the study will bring futureaspects of consumers, market and promotion of green products in future market which may lead to enhance the green products attractiveness amongst the consumers in Prayagraj city.