Published Paper Details:

The primary goal of this paper is to research the effect of web-based social networking applications on private company business visionaries. It is additionally analyzed how entrepreneurs are propelled to utilize online networking applications. Web-based social networking totally changed the method for organizations. Online networking applications in the present time have turned out to be most proficient and powerful instrument for evolving entrepreneurs where all independent small and medium scale companies utilize web-based social networking stage for advertizing and providing exposure to their items and administrations, they make use of social networking sites to reach the consumers by creating fan pages for the followers where the customer suggestions and feelings are recorded for enhancement of their business. This paper reveals how different platforms of social media has effected the small and medium scale industries in evolving and revolutionizing the tactics of business .And based on the survey it is inferred that there is a positive effect of online networking applications on independent venture business people and in addition they are profoundly energetic to utilize this stage.