Published Paper Details:

Customer Relationship Management (CRM) has undergone significant development in recent years. Many companies have focused on using automation and artificial intelligence tools to understand customers' buying habits, increase brand-customer interaction, and strengthen customer relationships. Companies have applied artificial intelligence to CRM automation, where they engage customers based on their questions and the information they need, effectively respond to customer questions and increase customer loyalty. Management is always ready to attract customers to the company, offer them the products and services they need, retain them and thus add more value to them. This helps to meet customers' needs and requirements and enables a better relationship between customers and management. A very committed customer supports the organization and drives sustainable growth and development. One of the management's main focus is to form a team of members who attract customers, understand their needs and requirements and provide information to the management for quick decisions. But with the advent of artificial intelligence, management is now using technology to maintain healthy and stable relationships with customers, engage them appropriately, understand customer needs and share information with management to make informed decisions. Artificial intelligence has been a strong driving force for companies to go from rule-based ratings to customer-expected ratings. Because artificial intelligence can represent millions of different historical and snapshots, such as demographics, geographic locations, online activity, and behavior, it helps salespeople decide what customers buy. Together with CRM systems, artificial intelligence can examine the relationship between business success and failure to identify trends that can provide guidance for evaluating candidate score prediction methods. If a more accurate model is identified, it automatically becomes the default model.