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  Published Paper Details:

  Paper Title

CONSUMER ATTRIBUTES IN MARKETING ENVIRONMENT CHANGES IN INDIA

  Authors

  Mr.R.Prabhakar,  Dr.N.Gunasekeran

  Keywords

Internal Marketing Environment, External Marketing Environment, Customer Attributes, Competitive Market, Ethics, Demographics, Public Policy

  Abstract


The advertising condition speaks to a blend between the inside and outside powers which encompass an association and have an effect upon it, particularly their capacity to manufacture and keep up fruitful associations with target clients. Expanding mindfulness on the different advertising issues has driven a move in the manner shoppers approach their life. There has been an adjustment in customer mentalities towards a way of life. With the assistance of Marketing, individuals are effectively attempting to impact their effect on the general public. Associations and business anyway have seen this adjustment in customer frames of mind and are attempting to increase an edge in the focused market by misusing the potential in the market business. The present investigation presents the idea of showcasing condition and investigates the different manners by which the distinctive customer ascribes are identified with the idea of advertising.

  IJCRT's Publication Details

  Unique Identification Number - IJCRTG020004

  Paper ID - 212096

  Page Number(s) - 17-23

  Pubished in - Volume 9 | Issue 9 | September 2021

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.28263

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Mr.R.Prabhakar,  Dr.N.Gunasekeran,   "CONSUMER ATTRIBUTES IN MARKETING ENVIRONMENT CHANGES IN INDIA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 9, pp.17-23, September 2021, Available at :http://www.ijcrt.org/papers/IJCRTG020004.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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