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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
HERO MOTOCORP MARCHES ON BUDGET FOCUS ON RURAL DEMAND
Authors
VISHWANATH KUMBAR, DR. SHASHANK M HIREMATH
Keywords
Rural Market, Demand , Supply
Abstract
Hero Honda started its operations in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In June 2012, Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. with the automaker. This decision came 18 months after its split from Hero Honda.
"Hero" is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and the Honda group both owned a 26% stake in the company.
Hero MotoCorp Limited (formerly Hero Honda) is an Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi. The company is one of the largest two-wheeler manufacturers in the world, as well as in India, where it has a market share of about 37.1% in the two-wheeler industry. Hero MotoCorp has a cumulative sale to date of over 110 Million motorcycles and scooters.
IJCRT's Publication Details
Unique Identification Number - IJCRT2305372
Paper ID - 236637
Page Number(s) - c830-c835
Pubished in - Volume 11 | Issue 5 | May 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
VISHWANATH KUMBAR, DR. SHASHANK M HIREMATH, "HERO MOTOCORP MARCHES ON BUDGET FOCUS ON RURAL DEMAND", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 5, pp.c830-c835, May 2023, Available at :http://www.ijcrt.org/papers/IJCRT2305372.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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