Published Paper Details:

The study aims to investigate the consumer preferences towards home automation systems in a comparative manner. The study addresses the challenges of understanding the complex and dynamic nature of consumer preferences by utilizing both qualitative and quantitative data analysis techniques. The study also examines the role of demographic factors such as age, income, and education in shaping consumer preferences. The results reveal that consumers prioritize ease of use, energy efficiency, security, and compatibility with other devices in their preferences towards home automation systems. The study also finds significant differences in consumer preferences across different geographical regions, with some regions placing greater emphasis on environmental sustainability, while others prioritize cost-effectiveness. The study provides insights into the factors that drive consumer preferences towards home automation systems and can assist marketers and product developers in the industry in tailoring their products to meet the diverse needs of consumers.