Published Paper Details:

Amazon is one of the largest e-commerce companies in the world, offering a wide range of products and services through its online platform. Founded in 1994 by Jeff Bezos, Amazon has grown to become a global leader in retail, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company and to continually innovate and improve the customer experience. This study analyses the impact of the COVID-19 pandemic on Amazon's sales performance, using a comparative analysis of pre- and post-pandemic sales data. The COVID-19 pandemic has brought unprecedented challenges to the global economy, with many businesses struggling to survive amidst lockdowns and restrictions. However, e-commerce has emerged as a key sector that has seen increased demand due to the pandemic, as consumers shifted to online shopping for safety and convenience. Amazon, as one of the world's largest e-commerce companies, has seen a significant increase in sales during the pandemic, but also faced operational and logistical challenges due to the surge in demand. This study aims to examine Amazon's sales performance in the period before and after the COVID-19 outbreak, and to identify the factors that contributed to its sales growth or decline. The study will use a combination of quantitative and qualitative methods, including data analysis of Amazon's financial statements and sales reports, as well as interviews with Amazon executives and industry experts. The findings of the study will provide insights into the resilience and adaptability of e-commerce companies in the face of global crises, and the strategies that can be adopted to sustain sales growth and profitability in a rapidly changing environment.