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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
SCOPE OF CHATGPT FOR SMALL FINANCE BANKS IN INDIA FOR THEIR SOCIAL MEDIA MARKETING AND SOCIAL ENGAGEMENTS.
Authors
Sanil N R
Keywords
Keywords: ChatGPT, Small Finance banks, Social Media Marketing, Social Engagements, Artificial Intelligence
Abstract
With the increasing use of social media for marketing and engagement, there is a growing need for efficient and effective ways of communicating with customers. One such way is the use of chatbots powered by artificial intelligence. In this paper, we explore the scope of using ChatGPT, a large language model trained by OpenAI, in small finance banks in India for their social media marketing and social engagements. We describe the methodology used to evaluate the effectiveness of ChatGPT in addressing customer queries and engaging with customers on social media platforms. Our results show that ChatGPT can be a useful tool for small finance banks to improve their social media presence and customer engagement.
IJCRT's Publication Details
Unique Identification Number - IJCRT2302671
Paper ID - 231843
Page Number(s) - f409-f412
Pubished in - Volume 11 | Issue 2 | February 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Sanil N R, "SCOPE OF CHATGPT FOR SMALL FINANCE BANKS IN INDIA FOR THEIR SOCIAL MEDIA MARKETING AND SOCIAL ENGAGEMENTS.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 2, pp.f409-f412, February 2023, Available at :http://www.ijcrt.org/papers/IJCRT2302671.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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