Published Paper Details:

This study looks on whether social media applications affect the advertising of new products. Instagram is used to examine how well this platform works for promoting successful product launches and reaching the widest possible audience. It assesses the prevalent patterns and methods for promoting products on Instagram and points out potential hazards. This study used surveys work at gathering information from a population. A survey tool- google forms is created and given to a sample of people from various age groups and demographics. To ascertain how survey layout and question substance affect the precision and thoroughness of the data gathered, the findings will be examined. The study also examines how influencers promote products and the benefits and drawbacks of using Instagram for product debuts. It offers information on practical tactics and ways to gauge the effectiveness of product promotion initiatives. The final section of the report covers the analyzing part of these findings for business marketing strategies and upcoming developments in new product promotion. With the help of survey for collecting data the use SPSS (Statistical Package for the Social Sciences) is also there. Different analysis of statistics like frequency, descriptive, anova, etc. has been performed in this research for getting the best results.