Published Paper Details:

India is the second biggest country in the world based on population and most important part of the population are depends on agricultural activities. Nowadays there is an improving trend is seen towards organic products. Organic products is not a alternate concept in India. We are all leading a hectic life these days. Due to the scarcity of our time , changes within the lifestyle, tastes and preferences in food habits, there has been an preference towards conservative food products which are readily available in the supermarkets such as vegetables, fruits, dairy products, meat products and so on. Initially, People were not anxious about the safety and quality of conservative or inorganic food products and the implications these conventional food products will have on their health. The present study is focused on impulsive buying behaviour of customers in organic products at tirunelveli city and it has been carried out with the sample size of 50 respondents who are familiar with Organic Products. The data collected were analysed using descriptive statistics. Organically produced food has greater nutritional properties that would likely result in higher levels of public health, were organic products to be consumed in the same quantities in which conventionally grown products is now consumed.