Published Paper Details:

Last decade has seen a plenty of research in the area of behavioural finance. Despite umpteen number of studies on investment behaviour and risk perception, the results are either contradictory or non-conclusive. Since the standard of living and the quality of life of UGC teachers has been enhancing over the period, it was thought pertinent to study the investment risk perception of these stalwarts who contribute to the nation building and socio-economic development of the country. The main objective of the study is to assess the investment risk appetite of UGC teachers in Karnataka. Results were obtained through analysis of primary data collected from 200 respondents in the sample area. Purposive and Snow-ball sampling method was used for data collection. Multivariate Categorical Regression analysis was used to test the hypothesis. Very important findings of the study were that as the number of dependents increases, risk tolerance decreases. And further, annual income has the negative relation with the risk tolerance score. among the various independent variables, age, number of dependents and the annual income of the UGC teachers were found to be important determinant of risk attitude. Based on research findings important suggestions were offered for policy implications as well as to the respondents to improve their investment strategy.