Published Paper Details:

Blibli is one of the e-commerce companies in Indonesia which was founded in 2011 and is growing rapidly. Even though Blibli is quite popular, there is still competition from competitors such as Shopee, Tokopedia and others. This study aims to find factors that influence Repurchase Intention through Customer Satisfaction of Blibli customers, especially in Medan. This research is useful for the E-commerce industry, especially for making a consumer satisfied with a service provided so that the e-commerce business can survive in the market in the long term. This research is causal with a quantitative method using Amos 22.0 software to help process primary data from 100 Blibli customers in Medan which were collected using the Snowball Sampling technique. In this study it was found that the intention to repurchase a product can occur when the customer is satisfied which is most influenced in the greatest order by Quality, Popularity, Innovation and Perceived Value. Customers have a good perception of Quality and Popularity where these variables have a significant influence such as the quality of the Blibli website which is attractive and easy to understand and the famous Brand Ambassador who becomes the Blibli Icon makes Blibli's name increasingly known by the public. The Innovation and Perceived Value variables are insignificant but still positive, so Blibli needs to maintain what they have done in this variable.