Published Paper Details:

This research gives readers an overview of the field of two-wheeled product advertising. Taking the marketing of motorcycles and mopeds as a case study, there is no other way to get your product in front of a potential buyer except through a well-established network of dealers and their showrooms. Manufacturers' brand recognition and product demand are both boosted by the Two-wheeler showroom. This research focuses on the attitudes and beliefs of dealers' customers about the dealers' services, as well as those customers' wants, needs, and overall satisfaction with the dealers' facilities. The study goes on to emphasize the many aspects of two-wheeler showcasing techniques and the company's obligations and requirements for two-wheeler sales and to assess the general features of two-wheeler showcasing and other promotional actions of dealers to promote their vehicles. Some participants in the survey recommended intensifying customer service to increase business