Published Paper Details:

This study aims to investigate and analyze the influence of in-store shopping experience towards revisiting intention through customer satisfaction. This research was conducted by collecting the data of 155 customers of a supermarket by using questionnaires and being analyzed using simple linear regression and multiple linear regression. The results showed that in-store shopping experience, which is depicted by merchandise value, internal shop environment, interaction with staff, merchandise variety, presence and interaction with other customers, and in-store emotions have strong and positive simultaneous influence towards customer satisfaction. It is also can be found out that customer satisfaction has strong and positive relationship to revisiting intention. However, merchandise value, internal shop environment, interaction with staff, merchandise variety, and in-store emotions turn out to have strong and positive partial relationship with customer satisfaction, that leads to mediate the influence to revisiting intention.