Published Paper Details:

Advocacy journalism plays a crucial role in political communication by sensitizing the mass on various socio-political issues. It is a unique genre of journalism that challenges traditional principles of journalism. Advocacy journalism gives enormous scope for subjective interpretation of news and information with a non-objective approach to crate agenda in the public sphere and influence the political discourse. This research paper makes an attempt to find out practice of advocacy journalism by the newspapers in Odisha in the process of political communication. The study has been conducted among the leading daily newspapers of Odisha, an eastern state of India. For research, both survey and content analysis methods have been adopted to gather data regarding the coverage and reportage of advocacy journalism by the newspapers for political communication. The study revealed that the newspapers gave least importance to advocacy journalism for political communication. The coverage of issues based on techniques of advocacy journalism was not quite encouraging. The study also found that the majority of respondents felt that the newspapers should play an active role in the process of political communication using techniques of advocacy journalism.