Published Paper Details:

Social media is nowadays widely popular among the youngsters, mainly the students who are the keen users of the social media as the various social media apps lure the student to use it for different purposes. A number of social media apps like Whats app, face book, YouTube, Instagram, LinkedIn and snap chats are the centre of attraction for the students all over India and the world. Students are accessing these social media applications for various purposes like entertainment, work and study. The average Indian spends more than seventeen hours weekly on social media. India stood at 310 million social media users in January 2019, which is expected to be 448 million by2023. This study is purely based upon primary data collected online on students from various parts in India and content analysis will be done on the basis of the data collected. The purpose of this research is to discover that whether social media helps or hinders the students in enhancing their academic performance and also the paper deals about the distractions which the students are facing due to inappropriate use of social media. The paper also provides recommendations and suggestions to make effective use of social media by the students