Published Paper Details:

We are going through a period of lockdown where the Indians have not known this situation for so long. In such a situation, in the era of technology and the Internet plays important role in pandemic period. Everyone spending their free time in front of the digital screen, where they have many options to see. The growing number of viewers of OTT video streaming services and the big star's penchant for this platform justifies this. Today, the time we spend in front of our screens has increased enormously. As cinemas close and film release has been suspended across the country, this technological shift has taken place. The internet has created a new kind of viewing experience and it could end up changing the collective cinema experience that causes a dent in the tread every time the screens reopen. This change in viewing experience created by OTT is a big fear for movie theater owners. This thesis explores seeks to analyze the impact of the rise of OTT video streaming services viewership in lockdown to assess the future of collective watching experience in India.